Sr GTM Manager - Dev / GitHub

Overview Microsoft is looking for a Developer Go-To-Market (GTM) Manager to lead our developer business and go-to-market execution in Japan. In this role, you will bring together Microsoft’s developer platform, field sales, technical teams, marketing, partners and GitHub to help customers transform how they build software in the age of AI. You will translate global and Asia developer strategy into locally relevant execution, accelerating adoption of GitHub Copilot, GitHub Enterprise, agentic software development and Microsoft’s Azure developer platform. You will operate at the intersection of strategy, field execution, technical innovation and business performance, working across Microsoft and GitHub to engage developers, technology leaders, customers and partners. Responsibilities Developer GTM strategy and business ownership Develop and execute the Developer GTM plan for Japan aligned with Microsoft Asia and global priorities. Translate global developer strategy, product innovations and campaigns into focused local execution. Identify market opportunities, competitive dynamics, customer needs and developer trends that should influence the Japan plan. Establish a disciplined rhythm of business to measure pipeline, adoption, usage and business performance. Provide actionable market, customer and field feedback to Asia, Corporate and Engineering teams. Accelerate GitHub and the AI-powered developer platform Drive adoption and expansion of GitHub Copilot across developers and organizations. Grow adoption of GitHub Enterprise as the foundation for the AI-powered developer platform and agentic software development lifecycle. Accelerate use of GitHub's agentic capabilities and developer security solutions. Help customers connect GitHub with Azure developer services and Microsoft Foundry as they modernize their development environments and build AI applications. Develop competitive strategies to win developer mindshare and displace competing development platforms and AI coding solutions. Drive customer and field activation Identify priority customers and developer audiences using data, signals and propensity insights. Work with account teams to create and accelerate developer-focused opportunities. Orchestrate workshops, hackathons, developer events, executive engagements, skilling and other high-impact activation programs. Build repeatable 1:few and 1:many motions that extend developer engagement beyond Microsoft's largest strategic accounts. Translate developer engagement into measurable product adoption, usage, pipeline and customer outcomes. Field and partner orchestration Build strong relationships across Microsoft sales, technical, customer-success and marketing organizations. Partner closely with GitHub sales and technical teams to create a coordinated developer strategy for customers. Enable sellers and technical teams with developer narratives, competitive positioning, customer scenarios and execution plays. Work with partners to scale developer adoption, technical skilling, application modernization and GitHub deployment. Ensure field teams understand how Microsoft and GitHub capabilities come together across the developer lifecycle. Developer community and market engagement Represent Microsoft with Japan's developer ecosystem, including enterprise developers, engineering leaders, communities, partners and industry influencers. Work with Marketing to activate Microsoft and GitHub developer events, community programs and digital campaigns. Develop locally relevant developer programs reflecting Japan's market, culture and competitive environment. Capture insights from developers and customers and establish an effective feedback loop into Microsoft's product and GTM organizations. Qualifications Significant experience in go-to-market, product marketing, business development, sales strategy, developer relations, technical sales or product management in the technology industry. Experience working with developer platforms, cloud services, DevOps, AI or software-development technologies. Demonstrated ability to develop GTM strategies and translate them into measurable field execution. Strong understanding of enterprise customers and the software-development lifecycle. Ability to work effectively across sales, engineering, marketing, partners and senior leadership in a highly matrixed organization. Strong analytical skills with the ability to use customer, pipeline, product and market data to prioritize investments and actions. Excellent written and verbal communication skills in Japanese and English. Preferred Experience with GitHub, GitHub Copilot, DevOps, cloud-native application development or generative AI. Experience working with developers, engineering leaders, CTO organizations or technical communities. Knowledge of the Japan enterprise technology and developer ecosystem. Experience creating and scaling developer programs, hackathons, workshops, skilling programs or technical communities. Ability to translate complex technical capabilities into clear customer and business value. This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.