The Director of Brand, Marketing & Growth leads Merakey's enterprise brand, creative and marketing strategy to strengthen brand recognition, increase market engagement and support growth across Merakey USA, its programs and operations, and its Regional Affiliates.
Compensation
$95,725 - $119,656/year
Responsibilities
Lead enterprise marketing strategy and planning
Develop marketing strategies supporting service growth, referrals, market entry and strategic initiatives
Serve as a strategic marketing partner to Regional Affiliate leadership, program leaders and operational teams
Develop a deep understanding of Regional Affiliate markets, service-line priorities and local growth opportunities
Lead the strategy of and manage the accuracy, user experience, and effectiveness of Merakey.org and all Regional Affiliate websites
Own GEO (Generative Engine Optimization) for clara.com and other sites: how our content, structure, and data get cited, summarized, and recommended by AI search and answer engines.
Locations (4)
Bogota, Colombia
Buenos Aires, Argentina
Mexico City, Mexico City, Mexico
Sao Paulo, Brazil
Compensation
Competitive salary and stock options (ESOP) from day one.
Responsibilities
Own GEO (Generative Engine Optimization) for clara.com and other sites
Audit how Clara currently appears across ChatGPT, Perplexity, Gemini, Claude, and other LLM-powered search surfaces
Execute, monitor and optimize paid media, SEO and GEO strategies to drive qualified traffic, leads and sales across Toromont’s business units.
Compensation
Competitive total compensation, including benefits and bonuses
Responsibilities
Execute, monitor and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital media platforms
Implement and monitor SEO and GEO initiatives, including keyword research, on-page optimization, technical SEO, local SEO, content recommendations and optimization for AI-powered search experiences
Analyze campaign, website and search performance, prepare reports and dashboards, and translate data into actionable recommendations
Support the development of campaign plans, channel recommendations, audience strategies, forecasts and media budget allocations
Collaborate with internal teams, agencies and development partners to support campaign tracking, conversion measurement, audience creation, landing-page optimization and testing initiatives
Requirements
Bachelor’s degree or college diploma in marketing, communications, e-commerce, business or a related field
Lead AI and digital innovation initiatives for EPT business, driving AI-enabled marketing, digital engagement, solution development, and partner management.
Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
Responsibilities
Track emerging trends in AI, digital health, and digital marketing; conduct industry research and benchmarking to identify innovation opportunities for EPT business.
Identify and evaluate AI and digital use cases across therapy promotion, HCP engagement, sales enablement, patient screening, and patient management.
Assess business value, technical feasibility, and implementation priorities to build a pipeline of AI and digital innovation initiatives.
Explore AI-enabled marketing initiatives to enhance therapy and product awareness, digital content engagement, and audience reach.
Drive Generative Engine Optimization (GEO) initiatives to improve the accuracy, completeness, and visibility of EPT therapy and product information across major AI search platforms.
Requirements
Bachelor's degree or above in Marketing, Computer Science, Information Technology, Life Sciences, or other related fields.
Nice to have: Experience in cardiovascular field, particularly in cardiac rhythm management, electrophysiology, or related medical device areas.
Lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies, focusing on SEO, GEO, and conversational search.
Compensation
Job Posting Pay Range:
115,500
to
214,500
Responsibilities
Serve as the marketing lead for website optimization, search visibility, and content discoverability.
Own and execute the enterprise SEO strategy across global web properties.
Own the GEO strategy and roadmap.
Lead technical SEO and structured data strategy across VIAVI web properties.
Own the content, testing, and ongoing optimization of website chat and conversational search experiences.
Requirements
Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline
Nice to have: Global B2B technology experience
Nice to have: Optimizing technical product content for specialized audiences
Nice to have: Implementing structured content at scale
Lead the evolution from traditional, keyword-based SEO to conversational, AI-driven discovery. You are responsible for the product and technical foundations that power organic growth across Search Engines, LLMs and emerging discovery platforms.
Responsibilities
Own the product vision and roadmap for SEO & GEO, aligned with the company strategy
Translate SEO strategy into clear product, tech and data initiatives
Lead a cross-functional team with backend engineers, analyst and data science capacity
Drive the shift from keyword-based SEO to conversational and AI-driven discovery
Define and steer a test & learn approach using SEO A/B tests and experimentation
The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites.
Compensation
$117,000.00-$153,000.00 / Annually
Responsibilities
Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
Requirements
Bachelor's Degree from an accredited college in Marketing, Communications, or related field
Design and run experiments on structured data, content formatting, and emerging GEO tactics
Build AI agents and automated pipelines to track citation and brand-mention across LLM engines
Use AI coding tools to build tooling like scrapers and dashboards
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