Lead AI and digital innovation initiatives for EPT business, driving AI-enabled marketing, digital engagement, solution development, and partner management.
Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
Responsibilities
Track emerging trends in AI, digital health, and digital marketing; conduct industry research and benchmarking to identify innovation opportunities for EPT business.
Identify and evaluate AI and digital use cases across therapy promotion, HCP engagement, sales enablement, patient screening, and patient management.
Assess business value, technical feasibility, and implementation priorities to build a pipeline of AI and digital innovation initiatives.
Explore AI-enabled marketing initiatives to enhance therapy and product awareness, digital content engagement, and audience reach.
Drive Generative Engine Optimization (GEO) initiatives to improve the accuracy, completeness, and visibility of EPT therapy and product information across major AI search platforms.
Requirements
Bachelor's degree or above in Marketing, Computer Science, Information Technology, Life Sciences, or other related fields.
Nice to have: Experience in cardiovascular field, particularly in cardiac rhythm management, electrophysiology, or related medical device areas.
Lead the evolution from traditional, keyword-based SEO to conversational, AI-driven discovery. You are responsible for the product and technical foundations that power organic growth across Search Engines, LLMs and emerging discovery platforms.
Responsibilities
Own the product vision and roadmap for SEO & GEO, aligned with the company strategy
Translate SEO strategy into clear product, tech and data initiatives
Lead a cross-functional team with backend engineers, analyst and data science capacity
Drive the shift from keyword-based SEO to conversational and AI-driven discovery
Define and steer a test & learn approach using SEO A/B tests and experimentation
The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites.
Compensation
$117,000.00-$153,000.00 / Annually
Responsibilities
Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
Requirements
Bachelor's Degree from an accredited college in Marketing, Communications, or related field
Support the UnitedHealthcare Corporate Communications Newsroom and broader digital content strategy by developing and optimizing content that helps consumers find clear, credible answers to their healthcare and health benefits questions, focusing on generative engine optimization (GEO), search trends, audience insights, and digital performance data.
Locations (2)
Minneapolis, Minnesota, United States
Washington, D.C., District of Columbia, United States
Responsibilities
Develop and optimize content that helps consumers find clear, credible answers to their healthcare and health benefits questions.
Focus on content opportunities identified through generative engine optimization (GEO), search trends, audience insights, and digital performance data.
Work with Newsroom leadership and partners across digital product, SEO, analytics, social, and subject-matter experts.
Develop and optimize content based on GEO and search trends.
Translate technical or complex concepts into understandable consumer language.
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