- Toronto, Ontario, Canada
- Full-time · Executive
- 8–10 years
The AVP, CTR Promo Strategy & Programs leads the strategy, planning and performance of CTR promotional programs, translating enterprise strategy into customer-relevant, financially productive and operationally executable plans. The role owns CTR promotional choices and governance, leveraging AI-enabled capabilities, while building a high-performing Promotions team.
Responsibilities
- Lead CTR promotional strategy and deliver performance
- Translate CTR Promotions strategy into an annual plan, inclusive of being a change agent for the multi-year price value transformation roadmap as part of True North.
- Set the role, depth, frequency, placement and incentive approach for CTR promotions.
- Balance promo sales, retail margin, net promo return, Triangle value and customer value perception.
- Anticipate and respond to competitive dynamics to direct promotional resources toward higher-impact events and reduce low-ROI or duplicative promotions.
Requirements
- Degree in business, marketing, operations, supply chain, finance or a related discipline
- Nice to have: multi-category retail experience