- Remote, Canada
- Remote
- Full-time · Manager
- 3+ years
Shape and grow the brand’s organic digital presence across social media, search engines, and emerging AI-powered discovery platforms, overseeing social media strategy, influencer partnerships, and content development within the pet wellness industry.
Responsibilities
- Develop, grow, and optimize organic social media channels (Instagram, TikTok, YouTube)
- Create and manage an integrated editorial calendar
- Lead and develop the Creator and Influencer team
- Oversee influencer marketing campaigns
- Develop and coordinate YouTube videos, blog articles, and educational guides
Requirements
- Nice to have: AI Search understanding