- Slough, United Kingdom
Responsibilities
- Develop and own the global ABM strategy, ensuring alignment with overall business objectives and growth targets.
- Create and manage integrated account plans to support target accounts throughout the entire buyer journey.
- Lead the planning, execution, and optimisation of one-to-one, one-to-few, and one-to-many ABM programmes.
- Partner with Sales to define target account selection, segmentation, and tiering strategies across all business verticals.
- Oversee the delivery of account-based campaigns and engagement initiatives, ensuring effective execution and measurable results.
Requirements
- Bachelor's degree in Marketing, Business, or a related discipline