- Berlin, Germany
- Senior
- 5+ years
Senior Copywriter responsible for creating high-impact advertising concepts and copy across multiple channels for AUTO1 Group’s brands.
Responsibilities
- Develop big creative ideas and translate brand strategy into advertising concepts
- Write campaigns for TV, OLV, social, UGC, print, OOH, website, app, POS, CRM
- Shape customer journey copy across all touchpoints
- Define brand tone-of-voice and messaging frameworks
- Drive development and rollout of AI copy tools