- Toronto, Ontario, Canada
- Hybrid
- Full-time · Senior
- CA$115K–CA$135K per year
- 6+ years
Lead demand generation and pipeline building for a B2B services and technology company, managing conferences, buyer events, and named-account campaigns while owning HubSpot workflows and funnel performance.
Compensation
$115,000 - $135,000 CAD per year. Target performance bonus: 20% of base salary, tied to marketing-sourced qualified pipeline and bookings goals.
Responsibilities
- Own marketing-sourced qualified pipeline and forecast
- Develop annual and quarterly marketing plans tied to revenue targets
- Build and launch conference and buyer-event campaigns
- Execute named-account campaigns with LinkedIn, email, and website
- Define and track MQLs and sales acceptance
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Nice to have: Experience marketing to supply chain, logistics, 3PL, or enterprise technology and services buyers
- Nice to have: Practical Salesforce, Marketo or comparable experience