- Hopkins, Minnesota, United States
- On-site
- Full-time · Mid
- $93K–$154K per year
- 5+ years
Shape how content is developed, optimized, and scaled across brands by turning cultural trends, creator content, and performance insights into winning content strategies and repeatable creative approaches.
Compensation
The base salary range for this position is $93,000 to $154,000 annually, with eligibility for a 15% annual incentive bonus based on organizational performance.
Responsibilities
- Develop and lead content performance strategies, establishing success metrics across engagement, conversion, and retention.
- Identify high-performing content, formats, and storytelling approaches, turning insights into scalable frameworks across brands and platforms.
- Lead a test-and-learn approach to optimize content, creators, and channels, using performance data to continuously improve results.
- Translate cultural trends, audience behaviors, and evolving platform dynamics into relevant, platform-specific creative strategies.
- Guide internal creators and external partners, providing creative direction that strengthens content quality, authenticity, and performance.
Requirements
- Bachelor's degree
- Nice to have: CPG experience
- Nice to have: Consumer brand experience
- Nice to have: AI-driven content tools familiarity