- Orlando, Florida, United States
- On-site
- Full-time
Support paid media strategy, lead search engine and AI-driven search optimization initiatives, oversee digital tracking and attribution, and develop automated lead nurture programs.
Responsibilities
- Develop and implement SEO, AEO, and GEO strategies to improve visibility across traditional search engines, AI-powered platforms, and Google AI Overviews
- Monitor technical website performance, including site speed, crawlability, structure, and keyword optimization
- Conduct search intent research to guide content development and improve organic traffic
- Identify and execute website improvements through testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation
- Support paid advertising strategies across Google Ads and Meta Ads, collaborating with agency partners on keyword targeting, creative performance, geographic strategies, budgets, and cost-per-lead goals
Requirements
- Nice to have: Pardot
- Nice to have: Marketing Cloud Account Engagement
- Nice to have: high-value consumer product industries experience
- Nice to have: marine
- Nice to have: automotive