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- Alpharetta, Georgia, United States
- On-site
- Full-time · Manager
- 10+ years
The Director, Product Marketing leads global product positioning, go-to-market strategy, sales enablement, and competitive intelligence across the Agilysys product portfolio, including emerging AI-powered solutions.
Responsibilities
- Define differentiated positioning, value propositions, buyer personas, and messaging across the Agilysys product portfolio, hospitality verticals, and integrated ecosystem.
- Translate customer needs, market trends, and product strategy into clear narratives that guide go-to-market priorities and marketing programs.
- Partner with Product Management and executive leadership to identify market opportunities and provide insights that inform portfolio and product roadmap decisions.
- Lead go-to-market strategy for product launches, major releases, strategic initiatives, and AI-powered offerings.
- Develop high-impact sales enablement resources, including product and ecosystem presentations, playbooks, competitive battlecards, product battlecards, and objection-handling guidance.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field