- Charlotte, North Carolina, United States
- On-site
- Full-time · Manager
- $107K–$161K per year
- 6–10 years
Lead digital marketing efforts for the Small Business organization, driving measurable growth and optimizing digital marketing efforts within a large, complex financial institution.
Compensation
Primary Location Full Time Salary Range: $107,120.00 - $160,680.00
Responsibilities
- Lead the development and execution of digital marketing strategies for Small Business
- Support the exploration and development of marketing enhancements in support of our overall Small Business growth strategies
- Oversee overall campaign planning and execution from a strategic perspective utilizing advanced analytics and visualization tools (Tableau and Adobe Analytics)
- Develop and own the Small Business organic search strategy, including search engine optimization (SEO) across on-page, technical, and content dimensions
- Build and lead an emerging Generative Engine Optimization (GEO) / AI-search strategy
Requirements
- Bachelor's/University degree
- Master's degree
- Nice to have: Small Business banking experience
- Nice to have: Financial services experience