- Barcelona
- Senior
- Hidden (-999)
- 5–7 years
Lead the development and execution of global integrated B2B campaigns, translating strategy into compelling content, creative direction, and coordinated activation to build audience engagement and support business growth.
Responsibilities
- Own assigned global integrated campaigns from briefing through creative development, launch, activation and optimization
- Translate campaign strategy into clear briefs, audience journeys, content plans and integrated activation plans
- Develop compelling briefs that define campaign objectives, audience insights, messaging, creative direction and desired outcomes
- Shape campaign narratives and content across thought leadership, customer stories, video, social, digital experiences, events and sales enablement
- Work with Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing and agency partners to deliver connected campaigns across paid, owned and earned channels
Requirements
- Nice to have: Global campaign experience
- Nice to have: Aviation industry experience
- Nice to have: Account-based marketing within integrated campaigns