Activation strategy jobs

Compensation

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

Responsibilities

Lead development of the integrated media and activation brief, grounding the assignment in brand objectives, audience insight, and the role of each channel.
Set the strategic direction for channel planning and activation so the plan works as a coherent system across paid, owned, earned, and experiential touchpoints.
Translate business priorities into clear media and activation objectives, audience priorities, strategic choices, and measures of success.
Lead the media planning process with the Associate Director and GCCI/agency partners, including channel roles, planning principles, and investment recommendations.
Set direction for activation planning, identifying opportunities that are relevant to priority audiences and connected to brand strategy.

Requirements

Doctorate degree
Master’s degree
Bachelor’s degree
Associate’s degree
High school diploma/GED

Skills

Integrated media planning Media planning Activation strategy Consumer marketing HCP engagement

Benefits

Comprehensive employee benefits package
Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts

Director Brand Media and Activation US Obesity and Related Conditions

Director Brand Media and Activation US Obesity and Related Conditions

Compensation

Responsibilities

Requirements

Skills

Benefits

Director Brand Media and Activation US Obesity and Related Conditions

Compensation

Responsibilities

Requirements

Skills

Benefits