- Tel Aviv-Yafo, Central District, Israel
- On-site
- Full-time · Mid
- 3+ years
Develop and optimize performance-driven advertising creatives for Meta, YouTube, TV and other digital channels, translating data insights into actionable creative concepts and briefs.
Responsibilities
- Develop creative concepts, hooks, angles, and scripts for performance-driven ads across Meta, YouTube, and other digital channels, as well as TV, leveraging a variety of creative formats, including UGC and AI-generated content.
- Translate campaign performance data and customer insights into actionable creative ideas and testing opportunities.
- Write clear, detailed creative briefs for video editors, designers, and production teams.
- Work closely with Growth and Creative teams to develop, test, and optimize advertising creatives.
- Analyze creative performance, identify winning patterns, and continuously improve existing concepts.