- Ohio, United States
- Full-time · Mid
- $77K–$123K per year
- 3–6 years
Data-driven Data Analyst, Marketing with a strong technical background in product analytics to craft marketing strategies through robust data insights.
Compensation
$77,100.00 - $123,300.00 USD
Responsibilities
- Analyze user and customer behaviors and interactions, identifying trends, segment differences, and preferences to optimize engagement strategies and improve interactions, conversion rates, and outcomes.
- Collaborate with sales, marketing, business, and product teams to develop and refine customer segmentation within our funnels based on behavioral and engagement data.
- Build and maintain dashboard views and reports, guaranteeing data transparency, accessibility, and value.
- Design and implement experiments that improve efficiency, drive growth, and lead to investment decisions.
- Partner closely with product, marketing, sales, and UX teams to define meaningful metrics and build dashboards to supervise performance across the user journey.
Requirements
- Bachelor's degree or equivalent experience
- Nice to have: GA4
- Nice to have: Google Tag Manager
- Nice to have: Facebook Ads
- Nice to have: Google Ads