- Petoskey, Michigan, United States
- On-site
- Full-time
- 4+ years
The Marketing Data Analyst is a vital individual contributor responsible for complex behavioral data from across the enterprise effectiveness into reports, segments, and insights that improve player engagement and marketing strategy at Odawa Casino.
Responsibilities
- Builds custom reports, analyses, and data extracts across gaming, hotel, F&B, and entertainment systems
- Integrates and interprets data across systems to build a unified, 360° view of the guest journey
- Designs and evaluates A/B testing, test/control, and pre/post campaign analyses to assess marketing impact
- Analyzes behavioral data across gaming, hotel, F&B, and entertainment to create actionable audience segments
- Manages the Aristocrat Gaming analytics platform and ensures optimal value
Requirements
- Bachelor's degree in Marketing Analytics, Statistics, Economics, Business Intelligence, or a related field
- Nice to have: Experience with a casino management or gaming analytics platform, such as Aristocrat’s
- Nice to have: Experience working with or integrating data from casino-relevant systems such as Konami Synkros, Agilysys Infogen, V1, eTicket, and Oracle BI
- Nice to have: Experience building predictive models such as churn, lifetime value, or reactivation propensity
- Nice to have: Experience in casino marketing, loyalty analytics, or player development analysis