- West Chester, Pennsylvania, United States
- On-site
- Full-time · Manager
- 5+ years
Lead US downstream marketing for the foot & ankle product portfolio, driving business plan execution, product launches, and sales enablement.
Responsibilities
- Achieve annual US business plan objectives of sales, net income, gross profit, inventory and price
- Lead and execute impactful US product launches including pricing strategy, promotional planning, sales force & surgeon product training, sales forecasting, customer targeting, inventory allocation and roll-out
- Create strategy and execute marketing activities for national and regional professional society conferences and meetings
- Serve as the subject matter expert for our products, key marketing strategies, procedures, surgical techniques, and the innovation landscape
- Partner closely with Sales Teams to gather input on customer needs, ensure strong alignment with product strategy and develop relationships with surgeon customers and key targets
Requirements
- Bachelor's degree
- MBA (preferred)
- Nice to have: Orthopaedic foot & ankle experience
- Nice to have: Orthopaedic sales experience
- Nice to have: AI solution evaluation