- Plano, Texas, United States
- Hybrid
- Full-time
- 3–5 years
The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads.
Responsibilities
- Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
- Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
- Analyze performance data to inform campaign decisions
- Implement A/B and multi-variate tests to optimize performance
- Develop innovative marketing concepts to meet marketing goals
Requirements
- Bachelor’s degree in Marketing or related field
- Nice to have: Google Ads/Analytics certifications
- Nice to have: Call tracking/attribution software
- Nice to have: Bid management platform
- Nice to have: Automated reporting platform