- Broomfield, Colorado, United States
- Full-time
Supports strategic growth initiatives by analyzing market trends, member data, and financial performance to identify opportunities for engagement and increased profitability.
Compensation
Annual bonus (discretionary bonus based on achievement of organizational scorecard results)
Responsibilities
- Define and segment target audience based on demographics, behaviors, and preferences
- Identify and target high-value member segments using the Wharton customer centricity model
- Develop and implement lead generation tactics such as content marketing, social media outreach, and paid advertising
- Analyze and optimize the sales funnel to improve conversion rates
- Utilize data analytics to track effectiveness of member acquisition and engagement efforts