Product Manager, Professional Promotion, ICOTYDE
6084-Janssen Research & Development Legal Entity · Posted Nov 3, 2026
- Horsham, Pennsylvania, United States
- Hybrid
- Full-time · Mid
- 5+ years
The Product Manager is a core member of the ICOTYDE® brand team responsible for shaping and executing the promotional strategy for healthcare professionals in Plaque Psoriasis (PsO).
Responsibilities
- Develop and optimize HCP promotional materials and field resources, leading execution from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization.
- Partner with Learning Excellence to support field readiness, training, launch activities, and the effective use of promotional materials.
- Translate customer insights, analytics, market intelligence, competitive activity, and field feedback into actionable recommendations to improve marketing effectiveness.
- Collaborate with external agencies and cross-functional partners, including Sales, Medical Affairs, Regulatory, Legal, and Insights & Analytics, to ensure aligned, timely, and high-quality execution of marketing initiatives.
- Actively contribute to Professional Promotion Team priorities, field engagement, customer interactions, and culture-building initiatives.
Requirements
- Bachelor’s degree
- MBA preferred