- Dallas, Texas, United States
- Hybrid
- Full-time · Mid
- 3+ years
This role develops integrated, data-informed media plans that translate client objectives, audience insights, and market conditions into effective channel strategies across broadcast, digital, social, and out-of-home media.
Responsibilities
- Develop integrated media plans and recommendations — Translate client business objectives, target audience insights, market conditions, and campaign goals into integrated media plans that define channel strategy, audience targeting, investment allocation, timing, and delivery approaches across broadcast, digital, social, and out-of-home media.
- Build audience, market, and competitive analyses — Conduct research and analysis of audience behaviors, geographic considerations, seasonality, competitive activity, media consumption patterns, and market trends to identify opportunities and inform planning recommendations.
- Develop media plans, flowcharts, and investment allocations — Create accurate media plans, flowcharts, authorization documents, budget allocations, and supporting planning materials that guide buying teams, vendors, clients, and internal stakeholders.
- Lead media plan execution and cross-functional coordination — Partner with media buyers, account teams, strategy teams, analytics teams, vendors, and other agency disciplines to ensure approved plans are executed accurately, efficiently, and on schedule.
- Monitor campaign performance and identify optimization opportunities — Review pacing, delivery, spend, and performance data throughout campaign execution. Identify risks, variances, optimization opportunities, and emerging trends, then provide informed recommendations that help improve campaign effectiveness and maintain alignment with client goals and approved budgets.