Own the growth, profitability and brand health of our portfolio on Amazon.
Responsibilities
Own the Amazon P&L: set revenue, margin and TACoS targets, and report on them weekly and monthly.
Build and run the channel strategy for each brand and ASIN: assortment, pricing, promotions, Lightning Deals, coupons and Prime Day / Q4 events.
Manage the full PPC program (Sponsored Products, Brands, Display, DSP): structure, bids, budgets, keyword and ASIN targeting, and ROAS and ACoS optimization.
Lead listing optimization: titles, bullets, images, video, A+ / Premium A+ content, Brand Story and Storefront, backed by keyword and conversion research.
Protect the brand: Brand Registry, Transparency, hijacker and counterfeit monitoring, MAP enforcement, and case escalation with Amazon support.
Requirements
Bachelor's degree in Marketing, Business, E-commerce or a related field
Own the growth, profitability and brand health of our portfolio on Amazon.
Responsibilities
Own the Amazon P&L: set revenue, margin and TACoS targets, and report on them weekly and monthly.
Build and run the channel strategy for each brand and ASIN: assortment, pricing, promotions, Lightning Deals, coupons and Prime Day / Q4 events.
Manage the full PPC program (Sponsored Products, Brands, Display, DSP): structure, bids, budgets, keyword and ASIN targeting, and ROAS and ACoS optimization.
Lead listing optimization: titles, bullets, images, video, A+ / Premium A+ content, Brand Story and Storefront, backed by keyword and conversion research.
Protect the brand: Brand Registry, Transparency, hijacker and counterfeit monitoring, MAP enforcement, and case escalation with Amazon support.
Requirements
Bachelor's degree in Marketing, Business, E-commerce or a related field
