- Prague, Prague, Czech Republic
- Hybrid
- Manager
- 5+ years
Lead and own the performance marketing function for snuggs, driving paid media strategy and execution across multiple channels to achieve commercial targets.
Responsibilities
- Own paid-media performance across Meta, Google, TikTok, YouTube, Amazon and other paid channels
- Optimise campaigns daily by monitoring performance and adjusting budgets, audiences, placements, creatives and bidding
- Lead creative performance by identifying winning and underperforming creatives and defining new concepts
- Manage reach and conversion balancing brand and conversion campaigns and optimising investment based on reach, frequency, impressions, CAC, ROAS and revenue
- Translate budget and market priorities into channel, campaign and creative-level execution