- Remote, Brazil
- Remote
- Full-time · Mid
Produce high-performing video advertisements by combining proven creative elements into fresh, engaging concepts, using performance data and creative insights to drive advertising results.
Compensation
Competitive compensation based on experience and market benchmarks.
Responsibilities
- Analyze existing advertising campaigns and performance data to identify successful creatives, hooks, angles, storytelling techniques, and formats that can inspire new concepts.
- Develop original "Frankenstein" ad concepts by combining proven elements from different videos, campaigns, and creative formats into cohesive, engaging advertisements.
- Independently build creative strategies and visual narratives without relying on detailed storyboards or step-by-step instructions.
- Monitor key advertising performance metrics, including hook and hold rates, audience retention, CTR, CPC, CPM, CPA, ROAS, and ad spend, to identify opportunities for improvement.
- Continuously experiment with new hooks, formats, storytelling approaches, and creative variations to improve campaign performance.
Requirements
- Nice to have: AI-powered creative tools
- Nice to have: AI-generated visual assets