- Guadalajara, Jalisco, Mexico
- Hybrid
- Mid
- 3–5 years
Owns email and automated communication programs for hospital and healthcare customers, designing journeys, building workflows in HubSpot, and reporting performance.
Responsibilities
- Design customer journeys and lifecycle stages
- Build and launch automated workflows and nurture programs in HubSpot
- QA emails and workflows for accuracy and compliance
- Collaborate with Sales, Digital Marketing, Product, and Clinical Specialists
- Track and optimize lifecycle KPIs and run A/B tests
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field
- Nice to have: B2B lifecycle marketing
- Nice to have: FDA-regulated product marketing
- Nice to have: HIPAA awareness
- Nice to have: AI tools