Lead the development and communication of Sun Life’s High Net Worth (HNW) Client Value Proposition across Singapore, Hong Kong and international markets.
Locations (2)
Singapore
Hong Kong
Responsibilities
Lead creation of HNW CVP frameworks for all products
Translate product strategy into compelling narratives for distributors and clients
Ensure proposition clarity across markets
Align proposition language, product naming, and positioning across geographies
Develop broker‑ready pitch decks and training narratives
Requirements
Bachelor’s degree in Business
Bachelor’s degree in Finance
Bachelor’s degree in Marketing
Bachelor’s degree in Actuarial Science
Nice to have: Multinational HNW insurance experience
The Director, Product Proposition and Innovation articulating, and elevating Sun Life’s HNW Client Value Proposition (CVP) across Singapore, Hong Kong, and International markets. This role translates product strategy into a clear, compelling, and differentiated narrative that supports consistent broker understanding, drives sales momentum, and ensures Sun Life’s HNW solutions stand out in an increasingly competitive environment.
Locations (2)
Singapore, Singapore
Hong Kong, Hong Kong
Responsibilities
Lead creation of HNW CVP frameworks for all product
Translate product strategy and enhancements into simple, compelling narratives for distributors and clients
Ensure proposition clarity across markets by reinforcing “One HNW” messaging
Align proposition language, product naming, market positioning, and differentiators across geographies
Partner with International, SG, and HK teams to embed consistent external narratives
Requirements
Bachelor’s degree in Business, Finance, Marketing, Actuarial Science, or related field
Nice to have: Multinational or regional HNW insurance experience