A proactive and data-driven User Acquisition Manager to drive the growth of an innovative digital platform focused on cognitive development and brain training. In this role, you will take ownership of paid acquisition campaigns, primarily through Meta Ads, with a strong focus on sustainable growth, profitability, and user acquisition efficiency.
- Plan, launch, manage, and scale Meta advertising campaigns, focusing on sustainable user acquisition, profitability, and long-term growth.
- Manage campaign structures, advertising budgets, bidding strategies, and audience segmentation to maximize campaign efficiency and performance.
- Continuously analyze advertising results, identify performance trends, and uncover new growth opportunities through data-driven decision-making.
- Collaborate closely with the Creative Marketing Manager to develop, test, and optimize advertising creatives that resonate with target audiences.
- Design and execute structured A/B tests across creatives, audiences, placements, and campaign strategies to identify the most effective approaches.
- Nice to have: Snapchat Ads
- Nice to have: TikTok Ads
- Nice to have: AppLovin
- Nice to have: Google Ads
- Nice to have: GA4
- Flexible working hours
- Remote work flexibility
- Professional development
- Learning budget
- 28 working days of paid annual vacation
