- Atlanta, Georgia, United States
- 5–7 years
The Marketing Operations Manager plays a critical role within the digital Center of Excellence team, supporting franchisees and driving efficiency across core marketing systems, platforms, and workflows.
Responsibilities
- Own and execute the onboarding and offboarding workflows for new and terminating franchisees
- Collaborate closely with the field marketing team to align workflows and ensure new owners can launch marketing initiatives immediately
- Timely and accurately stand up, update, or take down franchise location profiles and information on brand websites and digital platforms
- Serve as primary administrator for call tracking platforms (Callcap, Marchex, and Call Tracking Numbers/CTNs), managing intake requests, monitoring performance, and troubleshooting line or attribution issues
- Act as the internal subject matter expert for FranConnect, providing platform guidance, workflow support, and system administration to cross-functional stakeholders
Requirements
- Nice to have: understanding of franchise models
- Nice to have: home services
- Nice to have: multi-location digital marketing
- Nice to have: local lead generation frameworks