Looking for a marketing professional to grow the business, generate qualified leads, and strengthen the brand for a residential and commercial painting company.
Responsibilities
Develop and manage marketing campaigns that generate qualified painting leads and estimate requests
Manage Google Ads, Google Business Profile, and local search visibility
Create and manage content for Facebook, Instagram, TikTok, and other relevant platforms
Improve website performance, local SEO, service pages, and conversion rates
Plan, launch, monitor, and optimize advertising campaigns to maximize return on investment
Requirements
Nice to have: Experience marketing home services (painting, roofing, remodeling, landscaping, HVAC)
The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads.
Responsibilities
Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
Analyze performance data to inform campaign decisions
Implement A/B and multi-variate tests to optimize performance
Develop innovative marketing concepts to meet marketing goals
The Manager, Paid Search is an accomplished, hands‑on performance marketing expert responsible for improving and scaling an established, internally managed paid search program that drives profitable new‑patient acquisition across Dental Care Alliance (DCA) general and specialty practices.
Responsibilities
Independently manage and continuously improve assigned paid search accounts and campaigns across Google Ads and Microsoft Advertising, including hands‑on planning, setup, daily optimization, testing, and performance analysis.
Audit and improve existing campaign and account structures for locally branded practices, including location and service‑line segmentation, geo‑targeting, conversion definitions, audience signals, and account scalability.
Apply advanced keyword and query analysis, negative keyword strategy, bidding and budget controls, ad assets, scheduling, and landing‑page alignment to maximize qualified demand and downstream patient acquisition outcomes.
Evaluate and intelligently deploy automated bidding, Performance Max, search‑platform AI features, audience signals, and other emerging capabilities; apply appropriate controls and validate incremental business impact.
Partner closely with the Sr. Manager, Paid Search and VP, Patient Acquisition to identify high‑value improvement opportunities in DCA's existing in‑house program and implement agreed priorities without disrupting performance.
Requirements
Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field
Optometrist (OD) – Client Strategist serves as the strategic advisor and primary point of contact for a dedicated portfolio of eyecare clients, translating clinical knowledge into digital marketing strategies to drive business growth.
Responsibilities
Serve as the primary point of contact for an assigned portfolio of optometry and eyecare clients
Build trusted relationships with practice owners and eyecare professionals
Lead recurring client meetings to review marketing performance and recommend strategic initiatives
Apply clinical and industry knowledge to understand each practice's unique challenges and opportunities
Manage client expectations and maintain a high standard of service
Requirements
Optometry
Nice to have: Experience managing, owning, or helping grow an optometry practice
Nice to have: Experience in practice management, business development, or patient acquisition
Nice to have: Exposure to SEO, PPC, social media, websites, or digital marketing
Nice to have: Experience using Google Analytics 4, Google Business Profile, Google Ads, or reporting platforms
Senior Strategist on the Lead Generation Affiliate team responsible for performance, strategy, optimization, and client relations in verticals such as home services, fintech, and education.
Compensation
The hiring salary range for this role is $100,000 - $120,000 plus a discretionary performance bonus.
Responsibilities
Own performance for lead‑gen and pay‑per‑call programs
Serve as point of contact for clients’ strategic and account questions
Develop effective strategies and tactical plans for client goals
Own strategy and day‑to‑day optimization for lead‑gen and pay‑per‑call programs
Build and manage publisher mix across partner types
Client Marketing SpecialistNewHuman Coalition · Plano, US
Manager, Paid SearchDental Care Alliance · US
Optometrist – Client StrategistUnknown · Remote, South Africa
Analyst Campaign ManagementAuthority Brands Inc. · Atlanta, US