Leadership role in shaping and advancing Sunlife’s global consumer insights measurement strategy, partnering with senior leaders to translate consumer understanding into strategic insight and influence business decisions.
Salary Range: 130,000/130 000 - 180,000/180 000
- Lead the design and delivery of major global and multi-market research programs
- Shape and lead the global consumer insights measurement strategy
- Set standards and best practices for consumer research and insights including design, analytical rigour, and storytelling
- Act as a strategic insights advisor to senior leaders
- Partner across Business Groups (Canada, US, and Asia) to embed consumer insights into strategic planning
- Bachelor’s degree in business, Marketing, Market Research, Statistics, Consumer Behavior or equivalent
- Nice to have: Brand Health tracking programs
- Nice to have: Creative Testing
- Nice to have: Ad Tracking
- Nice to have: Product and Concept Testing research