- Mexico City, CDMX, Mexico
- Hybrid
- Senior
- 5+ years
As part of the User Insights team, you will become the empathy expert by becoming the voice of the users in order to improve and build on all of the experiences that our brand provides to them. You will be responsible for gathering and transforming information into insights that will inform the creation of new initiatives, improvements in the user experience, strategy definition, and other business decisions.
Responsibilities
- Provide Marketing, Operations, and other business teams with actionable and holistic insights that take into account users’ needs and business needs and objectives.
- Design and execute effective qualitative research plans that help answer user and business objectives with a twist that challenges the status quo of the teams and triggers questions of ‘what if…’ and ‘how might we…’
- Lead qualitative research projects end-to-end, including research design, recruitment, moderation, analysis, synthesis, and presentation of findings.
- Get insights out of different qualitative methods, including 1:1 interviews, focus groups, ethnographies, concept testing, communications testing, and other generative and evaluative methodologies.
- Use Artificial Intelligence applied to Research to streamline research processes, improve efficiency, accelerate analysis and synthesis, and identify new ways of generating insights.
Requirements
- Bachelor’s degree in Sociology
- Marketing
- Psychology
- Anthropology
- Nice to have: Experience working in fast-paced, technology-driven environments