- Remote
- Remote
- Full-time · Senior
- $124K–$152K per year
- 6–10 years
Lead the strategy and execution of the CRM program, driving customer engagement, conversion and retention across email, SMS, push and other lifecycle channels.
Compensation
Expected Pay Range: $124,000 - $152,000
Responsibilities
- Develop and lead the CRM strategy and roadmap across the full customer lifecycle: onboarding, activation, retention, reactivation and win-back.
- Own lifecycle, triggered, promotional and ad hoc communications in email, SMS and other notifications, including new feature announcements, campaigns, and account-based emails.
- Partner with Data Science and Product to build segmentation and personalization that makes each message more relevant to the individual customer's preferences, behavior and order history.
- Run a rigorous testing program (subject lines, content, offers, timing, flows), and turn the learnings into decisions and documented best practices.
- Work with Creative & Content to deliver on-brand, customer-first messaging and design, and with Operations and Customer Care to align communications on delivery, shipping and service moments.
Requirements
- Nice to have: segmentation and personalization strategies with data and product teams
- Nice to have: startup or high growth company experience