Consumer Segmentation jobs

Director, Creative Integrated Marketing Experiences (IMX), Mexico

The Coca-Cola Company · Posted Nov 10, 2026

Open

Mexico City, Mexico City, Mexico
Senior
12–15 years

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Director, Creative Integrated Marketing Experiences (IMX), Mexico

The Coca-Cola Company · Posted Nov 10, 2026

Open

Mexico City, Mexico City, Mexico
Senior
12–15 years

Apply with Referso

Manager Consumer Insights

Tyson Foods · Posted Nov 4, 2026

Open

Springdale, Arkansas, United States
Manager
5+ years

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Owns development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio.

Responsibilities

Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.

Requirements

Bachelor's Degree in Marketing
Bachelor's Degree in Psychology
Bachelor's Degree in Marketing Research

Skills

research analytics visualization

Director, Merchandising

True Classic · Posted Nov 8, 2026

Open

Calabasas, California, United States
Hybrid
Full-time · Manager
$150K–$190K per year
10+ years

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Lead the consumer, assortment, innovation, and go-to-market strategy across all channels for True Classic.

Compensation

$150,000 - $190,000, dependent on experience

Responsibilities

Own the line plan and assortment architecture across Men’s, Women’s, and every channel
Set style mapping, style count, color, and pack architecture
Own lifecycle and rationalization, making the call to grow, change, test, or exit
Own line sheets and product naming
Use consumer segmentation, shopping behavior, and market trends to shape the line

Requirements

Bachelor’s degree
Nice to have: club retail
Nice to have: mass retail
Nice to have: specialty retail
Nice to have: innovation briefs

Skills

line plan assortment architecture style mapping color pack architecture lifecycle

National Director of Category Marketing

Jeeter · Posted Nov 5, 2026

Open

United States
8+ years

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Lead the demand‑generation strategy for the vape category, driving consumer insight, activation, and revenue growth across the national market.

Responsibilities

Lead the development and application of consumer insights, market intelligence, and brand positioning strategies for the vape category.
Lead the development and execution of the category demand‑creation strategy, including campaigns, product launches, promotions, retail activations, and annual activation calendars.
Translate consumer insights into retailer, field marketing, and sales activation plans.
Develop demand‑lift forecasts and expected impact models for marketing initiatives.
Develop measurement frameworks and monitor performance across campaigns, promotions, and activations.

Requirements

Bachelor's degree in marketing, Business Administration, Economics, Communications, Consumer Insights, or a related field
Nice to have: MBA or advanced degree in Business, Marketing, Analytics, or a related discipline
Nice to have: experience in vape, cannabis, tobacco, beverage, alcohol, or other highly regulated product categories
Nice to have: leadership experience supporting new product, hardware, device, or format launches
Nice to have: expertise in marketing effectiveness measurement methodologies

Skills

brand management

Director - Growth Leader for Brand Marketing

Techtronic Industries - TTI · Posted Nov 5, 2026

Open

Anderson, South Carolina, United States
On-site
Full-time · Director
5+ years

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The Growth Leader manages initiatives that drive consumer acquisition, conversion, retention, and customer lifetime value. This role connects brand marketing, demand generation, digital engagement, and commerce to turn consumer interest into measurable business growth.

Responsibilities

Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
Identify friction across websites, landing pages, product pages, and retailer purchase journeys; coordinate improvements that increase conversion.
Partner with CRM teams to develop onboarding, engagement, cross-sell, replenishment, and reactivation programs.

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field
Nice to have: consumer brand
Nice to have: retail
Nice to have: e-commerce
Nice to have: durable goods experience

Skills

growth marketing digital marketing e-commerce

Senior Manager, Marketing - Stills

The Coca-Cola Company · Posted Nov 5, 2026

Open

Bangkok, Bangkok, Thailand
Manager
8–10 years

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Senior Brand Manager activates marketing programs for Stills brands in Thailand, blending consumer intimacy and execution excellence to deliver impactful campaigns and strong commercial partnerships.

Responsibilities

Activates annual and quarterly brand marketing plans, campaigns, and promotions
Lead end‑to‑end brand planning including portfolio positioning and expansion
Partner with Consumer Insights team to leverage data, trends, and analytics
Adapt and optimize global toolkits, content, and programs for Thailand
Drive local integrated consumer experiences through digital, social, shopper, and experiential marketing

Skills

Analytical Thinking Brand Architecture Brand Management Business Development Business Planning Campaign Development Competitive Assessments Consumer Segmentation

Director, Creative Integrated Marketing Experiences (IMX), Mexico

Director, Creative Integrated Marketing Experiences (IMX), Mexico

Responsibilities

Skills

Manager Consumer Insights

Responsibilities

Requirements

Skills

Director, Merchandising

Compensation

Responsibilities

Requirements

Skills

National Director of Category Marketing

Responsibilities

Requirements

Skills

Director - Growth Leader for Brand Marketing

Responsibilities

Requirements

Skills

Senior Manager, Marketing - Stills

Responsibilities

Skills

Benefits

Benefits

Benefits