- Springdale, Arkansas, United States
- 5+ years
The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio, partnering with cross‑functional teams to clarify business questions and recommend appropriate learning approaches.
Responsibilities
- Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
- Ensure the consumer learning agenda is completed to address business objectives by working with cross‑functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
- Utilize best‑in‑class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
- Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
- Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
Requirements
- Bachelor's Degree in Marketing
- Bachelor's Degree in Psychology
- Bachelor's Degree in Marketing Research
- Related field required
- Master's Degree preferred