- Oakland, California, United States
- Hybrid
- Full-time · Mid
- $109K–$259K per year
- 5+ years
Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as a dual-purpose retail channel and influential marketing lever.
Compensation
–Zone A: $131,200 - $258,500n–Zone B: $120,300 - $237,000n–Zone C: $109,400 - $215,500
Responsibilities
- Executes creative strategy and marketing campaigns for eCommerce across the BU.
- Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
- Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
- Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
- Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
Requirements
- BS/BA Degree
- Nice to have: influencer/UGC programs
- Nice to have: test-and-learn methodologies