- Hamburg
- Hybrid
Lead brand and marketing strategy execution for a consumer-facing lottery brand.
Responsibilities
- Translate strategic direction and campaign concepts into effective Brand Marketing activities
- Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
- Execute integrated consumer campaigns across high-reach channels such as TV, online video and OOH
- Manage creative development and production with agencies, partners and our internal Creative Studio
- Use consumer and market insights to inform campaign execution and creative decisions