- Shenzhen, Guangdong, China
- Full-time · Senior
- 6+ years
A player-coach role managing the Growth Content team's output for performance ads, accountable for volume, quality, and commercial results of assets while maintaining brand aesthetic.
Responsibilities
- Set weekly production targets and deliver creative content output.
- Turn creative strategy and test plans into clear briefs for short-form video, static ads, motion graphics, UGC, and AI-generated assets.
- Identify new trends on TikTok, Instagram, and YouTube to turn into winning ad tests.
- Analyze Meta ads results to decide what to scale, iterate, or kill creative assets.
- Review every asset to ensure it meets high direct-to-consumer and fashion brand standards.
Requirements
- Bachelor’s Degree or equivalent practical experience in design, marketing, communications, or a related field
- Nice to have: Fashion experience
- Nice to have: Lifestyle brands
- Nice to have: Product-centric brands
- Nice to have: On-set production experience