- New York City, New York, United States
- Manager
- 12+ years
Lead Tinuiti’s local strategic planning capability within the Center of Excellence, serving as the primary media planning lead on key client accounts and subject matter expert for local media planning.
Responsibilities
- Lead development and scaling of local strategic planning capability
- Serve as agency’s subject matter expert for market/DMA-level media planning
- Orchestrate strategic media plans aligned with client business goals
- Develop local planning frameworks addressing market opportunity, audience concentration, media consumption, competitive pressure, footprint, and media economics
- Determine optimal geographic investment levels and establish market prioritization and clustering frameworks