- United Arab Emirates
- Full-time · Lead
- 8+ years
The Head of MarTech & Personalisation makes sure every inDrive user sees the right service, offer and communication at the right moment - and, as a result, uses more of the app’s verticals, more often.
Responsibilities
- Define the personalisation and MarTech strategy, from the user segments and intents we act on to which service, offer or message each user gets, where, and through which channel.
- Create one system that decides who sees what, where and when, with frequency caps to avoid overload.
- Replace one-size-fits-all layouts with ones that adapt to each user, so more users try new verticals and use current ones more often.
- Map current tools, set build-vs-buy criteria, and consolidate onto one platform, so teams launch communications without manual integrations.
- Own triggered and segmented scenarios, channels (push, in-app, email, messengers), opt-outs and delivery quality.