- Remote, Brazil
- Remote
- Full-time · Senior
Seeking an experienced Senior Salesforce Developer specializing in digital personalization to design, implement, and optimize data-driven customer experiences using Salesforce Marketing Cloud Personalization (Interaction Studio).
Responsibilities
- Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (formerly Interaction Studio).
- Design and develop personalized campaigns and experiences based on user behavior, preferences, profiles, and contextual information.
- Configure and manage catalogs, events, behavioral segments, campaigns, decision rules, and recommendation strategies within Salesforce Marketing Cloud Personalization.
- Develop, manage, and optimize automated customer journeys and communications using Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns.
- Implement and maintain integrations between Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement to deliver consistent, personalized omnichannel experiences.