Vice President, Consumer Insights & Marketing Intelligence
International Dairy Queen, Inc. · Posted Nov 4, 2026
- Bloomington, Minnesota, United States
- Hybrid
- Manager
- $220K–$275K per year
- 15+ years
Lead the Consumer Insights & Marketing Intelligence function, driving deep understanding of consumer behavior, market dynamics, and marketing effectiveness to inform strategy and accelerate brand growth.
Compensation
The US national base salary range for this position is $220,096 - $275,120. This position is also eligible for a bonus.
Responsibilities
- Develop and lead foundational learning agendas on consumer segmentation, target definition, brand positioning, and emerging consumer needs
- Integrate qualitative, quantitative, behavioral, syndicated, and business information to create comprehensive insights
- Embed consumer understanding throughout go-to-market processes, partnering with Marketing and cross-functional teams
- Lead high-priority research and analytics efforts, building a high-performing team
- Translate trends and marketplace intelligence into actionable recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business, Marketing Research, Psychology, Behavioral or Cognitive Science, or related field
- Advanced degree or MBA
- Nice to have: Advanced degree or MBA