This role focuses on designing the research, structure, and strategic direction behind content across the company’s software categories, translating search, topical, and entity research into clear, actionable briefs.
- Research target keywords, topics, entities, and search intent using tools such as Ahrefs, Google Search Console, and keyword clustering methodologies.
- Conduct SERP and competitor content analysis to identify content gaps, ranking patterns, search intent signals, and opportunities for topical differentiation.
- Develop detailed, semantically structured content briefs that include heading vectors, target entities, related terms, questions to address, search intent, and internal linking recommendations.
- Apply keyword clustering and topic mapping methodologies to group related queries and develop comprehensive, semantically complete content plans.
- Apply semantic SEO principles, including entity-based optimization, topical clustering, contextual relationships, and structured content development.
