- Atlanta, United States
- Entry
- 0–2 years
The Specialist, Media Strategy & Planning supports the planning, activation, and financial stewardship of paid media for the SONIC brand.
Responsibilities
- Maintain media planning flowcharts, budget trackers, and supporting documentation
- Coordinate creative asset intake, delivery, and trafficking across traditional and digital channels
- Enter and validate campaign taxonomy and messaging inputs within creative grids, traffic sheets, and related planning documents
- Track campaign deliverables and deadlines across national, regional, and local media activity
- Gather media spend, campaign details, and other inputs needed for recurring and ad hoc reporting
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- Nice to have: Paid media planning
- Nice to have: Campaign activation
- Nice to have: Creative trafficking
- Nice to have: Advertising operations