- Wilmington, Delaware, United States
- Full-time · Director
- $156K–$233K per year
- 5+ years
The US Brand Analytics Director is the brand’s expert and strategic authority on commercial data and analytics, providing an end-to-end view of performance across patient, HCP, account, access, field and market dynamics to support US and Global decision-making.
Compensation
The annual base pay (or hourly rate of compensation) for this position ranges from $155,516.80 to $233,,275.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles.
Responsibilities
- Develop a deep understanding of internal customers’ data and analytical needs, with a focus on customer-facing model leadership.
- Design and implement analytical solutions for business opportunities, customer segmentation and targeting, HCP and patient opportunity identification, return-on-investment analytics, optimal resource and budget allocation across Sales and Marketing channels, patient and prospective analytics, smart business experiments (test and learn), and market simulation and patient flow modelling.
- Coordinate the procurement of syndicated and custom, primary and secondary datasets.
- Champion the use of local customer insight in strategic and resourcing decisions across the business.
- Collaborate with Commercial, Sales Force Operations and Market Access teams on key business processes and joint initiatives.
Requirements
- Quantitative Bachelor’s degree from an accredited college or university in Engineering, Operations Research, Management Science, Economics, Statistics, Applied Math, Computer Science, Data Science or a related field