- Makati City, Metro Manila, Philippines
- Full-time · Associate
- 2+ years
The PPC Specialist will design, implement, and optimize paid search and paid social campaigns for dental and hospitality clients using platforms like Google Ads, Microsoft Advertising, and Meta.
Responsibilities
- Plan, build, and manage PPC campaigns across Google Ads, Microsoft Advertising, Meta Ads, and other relevant platforms tailored to dental and hospitality client goals.
- Conduct keyword research, audience targeting, ad copy testing, and bid strategy implementation to maximize campaign performance and efficiency.
- Set up and maintain tracking: configure conversion actions, UTM parameters, Google Tag Manager tags, and ensure accurate measurement in Google Analytics/GA4 and client reporting tools.
- Monitor daily campaign performance, identify trends and anomalies, and execute optimizations to meet KPI targets such as CPL, CPA, and ROAS.
- Develop and deliver regular performance reports and actionable insights for internal stakeholders and clients; present recommendations for budget allocation and creative changes.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Nice to have: experience with dental or hospitality clients
- Nice to have: CRM integration
- Nice to have: A/B testing methodology
- Nice to have: Google Ads Certification