- NY, New York, United States
- 3+ years
Lead digital and product marketing initiatives for DIGIDECK, driving demand generation, product positioning, and go-to-market launches in a B2B SaaS environment.
Responsibilities
- Own positioning and messaging for DIGIDECK products and new features
- Plan and run go-to-market launches for new products, features and updates
- Run buyer and customer research, including interviews, win/loss reviews and competitive analysis
- Build sales enablement materials such as one-pagers, battle cards, pitch content and demo stories
- Partner with product, sales and customer success to drive adoption and cross-sell across existing accounts
Requirements
- Bachelor's degree in marketing, communications, business or a related field