- Reading, Berkshire, United Kingdom
- Hybrid
- Contract · Senior
Define and deliver the Healthcare Professional growth strategy for Nicorette across Northern Europe, strengthening professional recommendation and advocacy and improving the role HCPs play in supporting successful quit attempts.
Responsibilities
- Own the Northern Europe HCP strategy and annual HCP brand plan for Nicorette
- Define priority HCP audiences, their needs and the behaviors
- Develop integrated HCP engagement strategies spanning field force, CRM, digital platforms
- Translate complex clinical and scientific evidence into clear, compelling, and credible HCP narratives
- Lead and develop a team of two
Requirements
- Nice to have: Smoking cessation
- Nice to have: Pharmaceutical experience