- İstanbul, Istanbul, Turkey
- On-site
- Full-time · Senior
- 6–8 years
Lead the strategy, performance, and innovation agenda of iconic brands in Türkiye for Doritos Deploy.
Responsibilities
- Own the Doritos Deploy strategy and convert the brand vision into a prioritized annual and multi-year growth roadmap
- Lead continuous diagnosis of category, competitor, consumer, shopper and brand performance
- Set a demanding commercial agenda for Sales and Trade Marketing by defining channel and customer growth priorities
- Own the end-to-end 360-degree deployment of the Formula 1 partnership in Turkiye
- Lead integrated campaign and platform deployment from brief to media-to-shelf execution
Requirements
- University degree in Marketing, Business Administration, Engineering or a related discipline
- Nice to have: Experience managing strategic partnerships, sponsorships or rights-based assets