- California, United States
- Full-time · Manager
- $126K–$204K per year
- 8–10 years
Lead technical SEO and Generative Engine Optimization initiatives to enhance search visibility and AI representation for Palo Alto Networks.
Compensation
$125,800.00 - $203,500.00/yr
Responsibilities
- Lead technical audits and optimization of crawlability, indexation, JavaScript rendering, Core Web Vitals, structured data, site architecture, and internal linking across a complex enterprise website.
- Optimize technical accessibility and content discoverability for traditional search engines, AI answer engines, and emerging autonomous agents.
- Monitor AI crawler behavior and evaluate new machine-readable content approaches.
- Improve how search engines and LLMs understand Palo Alto Networks through structured data, semantic relationships, and content architecture.
- Use search performance data, server logs, and enterprise analytics to identify opportunities, measure AI visibility and citations, and connect SEO/GEO initiatives to traffic, pipeline, and revenue.
Requirements
- BS/BA in Marketing
- BS/BA in Data Science
- BS/BA in Computer Science